Christian Radmann-Bender: Designer and web developer who leads projects, now with AI

Since 2005 I have worked on web projects, apps and design systems, in UI, UX and development, and I have often led the teams and projects behind them. Today I use AI where marketing and design teams lose time in their daily work.

Master Management with AI (MMAI®): a four-month programme, certified

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Christian Radmann-Bender in a checked shirt, smiling

Worked with

At a glance

Availability: On request
Engagement: Freelance, in your team
Workload: Part- or full-time
Location: Remote · Cologne, Bonn, Düsseldorf, Frankfurt
Languages: German · English
Day rate: On request
Experience: 20+ years, freelance since 2021

My path: from UI and web development via projects and teams to AI

I come from the same work as your team: design, web development, campaigns, alignment through to sign-off. I led teams at Webstyle, ]init[, the ECB and Oink Media. Since 2023 I have brought AI into this work, and I completed the four-month Master Management with AI programme for it.

2005-2012
From the ground up: UI and web development
Trained as a media designer, then at Webstyle in Berlin from junior art director to art director and team lead. Conceived, designed and built web projects and online marketing, SEO for landing pages, plus certified trainer.
2013-2015
Accessible for authorities and banks
At ]init[ in Berlin, accessible interfaces such as the German National Library’s digital exhibitions and intranet style guides for KfW and Union Investment. Also led a team at the Indian subsidiary.
2015-2018
Brand and leadership at the ECB
Head of design, web and digital: led the design and web team and looked after all of the bank’s digital channels, from intranet to employer branding. Plus the new website, co-designed with a modular design system also used by banking supervision and the ESRB.
2019-2021
Creative work measured by numbers
Head of creative at Oink Media in Cologne, with a team of designers and developers. Web concepts focused on KPIs, SEO and SEA campaigns, analytics reporting.
since 2021
Freelance: from design to project lead
Since 2021 I have worked freelance inside my clients’ teams: in design for radio.net and Trade Republic, as UX designer and creative director for Lufthansa and the WorldShop. Since 2024 I have been responsible for Renault Retail Group’s entire website: introduced, built, looking after the leads. For the Sparkassen-Finanzgruppe I run three campaigns as campaign and project manager.
since 2023
Today: with AI
Since 2023 I have used AI in my daily work. Style guides and pattern libraries that I used to build by hand in Figma are now created with AI. For CarSpotlight I built an AI image pipeline for car dealerships, for Pitoora an AI editorial pipeline for small businesses. In 2025 I completed the Master Management with AI, a four-month certified programme, and have since run more than 30 workshops.

What I do

When every new page starts from scratch

Building design systems

I build design libraries: tokens, components, documentation. I used to build them by hand in Figma; today AI generates variants and states, and I check every component against WCAG 2.2 AA. New pages are then built from tested parts.

Recently: Design libraries for the Lufthansa WorldShop, Renault Retail Group, radio.net and thevea; at the ECB one design system for all of the bank’s websites.

Design portfolio

I am happy to show selected work from design systems, websites and apps in a call or send it to you as a PDF.

Request portfolio

When a project has many stakeholders

Leading projects and teams

I keep goal, timeline and stakeholders together, from the first alignment to sign-off, and often build landing pages and ads myself.

Recently: At Renault Retail Group I am responsible for the entire website, from relaunch to leads. For the Sparkassen-Finanzgruppe I run three campaigns as campaign and project manager. I have led teams at the ECB, at ]init[ and as head of creative at Oink Media.

Campaigns planned with the teamgoal, message and creatives together with marketing
Ads builtdisplay ads and HTML5 creatives in variants
Landing pages optimisedUI and UX sharpened so a click turns into a sign-up

Campaigns for Trade Republic, 2021 to early 2026.

When data is passed on by hand

Automating marketing with AI

I look for the step where people still copy, retype or retouch. There I build a pipeline that takes over, for enquiries from forms just as for product images and posts for social media, newsletters and blogs.

Recently: At Renault Retail Group, enquiries from the campaign form go straight into the dealer system. At Jimdo I helped build marketing automation on HubSpot. For CarSpotlight and Pitoora I built the AI pipelines for images and editorial content.

One campaign forminstead of three, test-drive date only when needed
Check and routingrequired fields, campaign, dealership
Dealer systemthe enquiry reaches the salesperson without retyping

Lead funnel at Renault Retail Group, built in 2026.

Where I have worked

Above, my freelance engagements since 2021; below, the employed roles before that.

Sparkassen-Finanzgruppe

Project and campaign manager at S-Communication Services

since 07/2026

The task

Running three campaigns for the German Savings Banks Association (DSGV).

What I did

Campaign for the chipTAN optical phase-out
Communication on digital credentials and the EUDI wallet
Fraud prevention for savings bank customers
Coordination with committees, agencies and editors through to sign-off

For the team

One point of contact for three campaigns, through to sign-off.

Renault Retail Group

Project lead for the entire website

since 09/2024

The task

Fully responsible for Renault Retail Group’s website in Germany: introduced, built, landing pages and lead funnels, looked after the leads.

What I did

Project lead for the website relaunch
Merged three campaign forms into one; leads go straight into the dealer system
Introduced a design library in Figma
Conceived, designed and optimised landing pages on WordPress
Introduced platforms for lead management and vehicle stock

For the team

Twice as many leads after the relaunch went live, and every enquiry reaches the salesperson without retyping.

Lufthansa

Creative director and UX, flight booking in web and app

09/2022-12/2024

The task

Evolved the flight booking flows in app and web, user-centred and accessible.

What I did

Evolving the flight booking flows in app and web: user journeys, A/B tests, conversion optimisation
Clickable Figma prototypes for concept work and alignment
Design and front-end optimisation, accessibility advice to BITV/WCAG

Miles & More

Senior UI/UX designer loyalty programme

09/2022-12/2024

The task

Redesigned the award flight search so members can redeem their miles more easily.

What I did

New concept for the award search (award flight search and booking) based on interviews and personas
Concept and design of new features for the loyalty programme in app and web

Lufthansa WorldShop

UX and creative direction, e-commerce

09/2022-12/2024

The task

Soft relaunch of shop and checkout, with its own design library in Figma.

What I did

Soft relaunch of shop and checkout: navigation, cross-selling tiles, bundles, “redeem miles” tool
Introduced a design library in Figma and supported the move from Sketch to Figma
Built style guides and pattern libraries in Figma

For the team

One shared design system in Figma instead of scattered Sketch files.

Eurowings

UI/UX design

09/2022-12/2024

The task

Design library in Figma, built together with Lufthansa WorldShop.

What I did

Introduced a design library in Figma for Eurowings and WorldShop

Trade Republic

Designer ad marketing and landing pages

05/2021 to early 2026

The task

Planned campaigns with the marketing team, built the ads and improved landing pages for sign-ups.

What I did

Conceived, designed and optimised display ads and HTML5 campaigns
Planned campaigns together with the marketing team, delivered homepage takeovers and display campaigns
Optimised the user experience of campaign landing pages

Jimdo

Marketing automation and landing pages

since 09/2024

The task

In the marketing team: landing pages and marketing automation on HubSpot.

What I did

Helped build marketing automation on HubSpot
Concept, design, front end and optimisation of landing pages

radio.net · getPodcast

Senior UI/UX designer mobile apps

09/2021-11/2022

The task

Design system for iOS, Android and TV apps.

What I did

Introduced a design and pattern library for iOS, Android and TV in Figma
Evolved features and UI, working closely with management, product owners and engineering
User interviews, UX testing, user flows for web, app and TV
Marketing support for ads and upselling campaigns

For the team

One shared design library for iOS, Android and TV.

Aaronia AG

Creative direction e-commerce relaunch

09/2021-04/2022

The task

Rethought website and online shop, optimised checkout.

What I did

Concept and redesign of website and online shop
Optimised the cart and checkout journey

Opta Data Group · thevea · acriba

Senior UI/UX designer e-commerce

05/2021-09/2021

The task

Online style guide, UX audit, outline concept for an e-commerce platform.

What I did

Built an online design library (web and mobile) for thevea and trained the in-house designer
UX audit of landing pages, outline concept for an e-commerce platform for acriba

Before: phone snapshot from the forecourtAfter: showroom image, generated with AI

Before: phone snapshot from the forecourtAfter: showroom image, generated with AI

CarSpotlight

AI vehicle images for car dealerships

since 04/2026

The task

For CarSpotlight I built a web app that uses AI to turn a phone snapshot from the forecourt into a consistent showroom image.

What I did

AI turns a phone snapshot from the forecourt into a showroom image
Nine showroom styles so all of a dealership’s vehicle images look consistent
Concept, design and build of the web app, image generation via the OpenAI API

Result

A phone snapshot is enough for a vehicle to look like it is in the showroom.

Pitoora

AI editorial pipeline for social media and newsletters

since 09/2026

The task

For Pitoora I built an editorial pipeline with AI: a business’s website becomes an editorial plan and posts for social media, newsletters and blogs.

What I did

Editorial plan created with AI from the business’s website
Posts for social media, newsletters and blogs, each approved by a person
Concept, design and build of the platform

Result

From topic idea to a post ready for approval, in one pipeline.

AI workshops

Trainer for generative AI in practice

since 2025

The task

More than 30 workshops for SMEs and corporations, including Schilling Group and Renault: getting teams AI-ready and planning automations with them.

What I did

Getting SMEs AI-ready: the right tools, clear rules, workflows for everyday work
Planning automations with the teams, from use case to first step
Participants from marketing, sales, brokerages and trades

Employment

European Central Bank

Head of design, web and digital

04/2015-12/2018

Led the design and web team across all of the bank’s digital channels.
- Co-designed the new ECB website with a modular design system
- Web, intranet, SAP Fiori, social media, e-learning, employer branding
- Banking supervision and ESRB websites in the same system
Oink Media GmbH

Head of creative, design and web

04/2019-04/2021

Led a design and development team, working for 3M Oral Care, the NRW Chamber of Agriculture and Inform Software.
- Web app for farmland management for the NRW Chamber of Agriculture
- Corporate blog for 3M Oral Care, workshops with the EMEA team
- SEO and SEA campaigns, analytics reporting
]init[ AG

UI/UX designer and team lead

06/2013-03/2015

Accessible interfaces for public authorities and banks, incl. the German National Library and KfW.
- Digital exhibitions for the German National Library
- Intranet style guides for KfW and Union Investment
- Led the web development team at the Indian subsidiary

CV

Digital since 2005, without a gap: media designer, art director, head of design at the ECB, head of a creative department, freelance since 2021.

Career 2005 to today

Apprenticeship2005-2008
Webstyle2008-2012
Freelance2013-2013
]init[2013-2015
ECB2015-2018
Freelance2019-2019
Oink Media2019-2021
Freelance2021-today

Qualifications

Master Management with AI (MMAI®)academy4.ai with SGO Business School, over four months, 90 hours, certificate 2025
Accessibility expert (BITV/WCAG)Accessible interfaces, ]init[ Academy
Scrum Master (scrum.org)Agile project leadership

Certified trainer IHK (AEVO)
Google Analytics Certification

Languages

German - native
English - fluent, working language

Tools

Claude Code
OpenAI API
KI-Bildgenerierung
Automation mit PHP und JS
Figma
Adobe Creative Suite
Design-Tokens
WCAG 2.2
WordPress
HubSpot
HTML
CSS
JavaScript
PHP
Jira
Confluence
Scrum
Workshops

CV

PDF, two pages. I’ll send it to you personally by email.

Frequently asked questions

You haven’t worked in our industry. Can it still work?

Your team knows the questions specific to your industry. What I bring follows similar rules everywhere: a design system, a campaign with sign-offs, a web project, an automation. So far I have worked in ten industries: finance, aviation and travel, e-commerce, car retail, media, software, skilled trades, healthcare, agriculture and the public sector.

Which CV will I get?

The one that fits your task. There are three versions: design (design systems, UI/UX), project lead (campaigns and web projects) and AI (automation and workshops). Tell me in the form which role you want to fill, and I’ll send you the right one.

How do you work as a freelancer in our team?

We start by agreeing the goal, the metric and the scope. Then I build a small first version, test it with real data and expand what works. I align with your people and follow your sign-off process. I document as I go, so your team can carry on without me; at the ECB the editors maintained the design system for all of the bank’s websites themselves.

When can you start, and how much time can you give us?

We agree the start date and the workload together, part-time or full-time. Tell me what it is about and when you need someone, and I’ll reply with my availability.

Do you work remotely or on site?

Both. I work remotely from Cologne/Bonn, Germany, and on site in Cologne, Bonn, Düsseldorf and Frankfurt.

How is the work billed?

By day rate. I’ll give you the rate once I know the scope and duration.

Can we engage you through an agency?

Yes. If your company only engages contractors through agencies on its supplier list or under a framework agreement, I can work through that route. I remain a freelancer and am not employed by the agency.

Worked with

At a glance

My path: from UI and web development via projects and teams to AI

From the ground up: UI and web development

Accessible for authorities and banks

Brand and leadership at the ECB

Creative work measured by numbers

Freelance: from design to project lead

Today: with AI

What I do

Building design systems

Leading projects and teams

Automating marketing with AI

Where I have worked

Sparkassen-Finanzgruppe

Renault Retail Group

Lufthansa

Miles & More

Lufthansa WorldShop

Eurowings

Trade Republic

Jimdo

radio.net · getPodcast

Aaronia AG

Opta Data Group · thevea · acriba

CarSpotlight

Pitoora

AI workshops

Employment

European Central Bank

Oink Media GmbH

]init[ AG

CV

Qualifications

Languages

Tools

CV

Where shall I send my CV?

Frequently asked questions

You haven’t worked in our industry. Can it still work?

Which CV will I get?

How do you work as a freelancer in our team?

When can you start, and how much time can you give us?

Do you work remotely or on site?

How is the work billed?

Can we engage you through an agency?

Tell me where your team needs support